78 of the Best Marketing Lingo You Should Know About

When I first started working in the sales and marketing industry, it was imperative to get down with the marketing lingo and fast!! I was thrown hundreds of what seemed like ridiculous acronyms in the first few months. I quickly got a grip on the important ones.

I know sometimes when Magida and I use our jargon like its plain English we often get some confused faces, reminding us to take it back a notch and explain what the hell we’re going on about. We do our best to keep it real but you know sometimes we all get carried away!

So I’ve compiled a list of marketing lingo which I wish if been given on my first day!

marketing lingo

Some are Digital and some plain marketing so, here it goes…

API – Application Program Interface

AOV – Average Order Value

B2B – Business to Business

B2C – Business to Consumer

CLV – Customer Lifetime Value

CMS – Content Management System

CPA – Cost Per Acquisition

CPC – Cost Per Click

CPL – Cost Per Lead

CPM – Cost Per Thousand

CPV – Cost Per View (see also PPV)

CR – Conversion Rate

CRM – Customer Relationship Management

CRO – Conversion Rate Optimisation

CSS – Cascading Style Sheets

CTA – Call To Action

CTR – Click-Through Rate

DM – Direct Mail (or ‘Direct message’, in the Twitter world)

DMP – Data Management Platform

DNS – Domain Name System

DR – Direct Response

EPC – Earnings Per Click

EPM – Earnings Per Thousand

ESP – Email Service Provider

FB – Facebook

FBML – Facebook Markup Language

FTP – File Transfer Protocol

GA – Google Analytics

HTML – HyperText Markup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure

IM – Instant Messaging

IP – Intellectual Property (or ‘Internet Protocol’)

IPTV – Internet Protocol Television

ISP – Internet Service Provider

KPI – Key Performance Indicator

LTV – Lifetime Value

MoM – Month on Month

MLM – Multi-Level Marketing

MVT – Multivariate Testing

OS – Operating System (sometimes this is used for ‘open source’)

PHP – PHP Hypertext Preprocessor

POS – Point of Sale

PPC – Pay Per Click

PPL – Pay Per Lead

PPV – Pay Per View

QA – Quality Assurance

QR Code – Quick Response Code

QS – Quality Score

RFI – Request for Information

RFP – Request for Proposal

ROI – Return on Investment

RSS – Really Simple Syndication

RT – Retweet

RTB – Real Time Bidding

RTD – Real Time Data

S2S – Server to Server

SaaS – Software as a Service

SEM – Search Engine Marketing

SEO – Search Engine Optimisation

SLA – Service Level Agreement

SM – Social Media

SME – Small / Medium Enterprise. (aka SMB = ‘business’)

SMM – Social Media Marketing

SMO – Social Media Optimisation

SMP – Social Media Playform

SMS – Short Message Service

SOW – Statement of Work

SWOT – Strengths, Weaknesses, Opportunities, Threats

UI – User Interface

URL – Uniform Resource Locator

USP – Unique Selling Proposition

UV – Unique Visitor

UX – User Experience

VOD – Video on Demand

WYSIWYG – What You See is What You Get

YOY – Year on Year

YTD – Year to Date

Have I missed any marketing lingo worth knowing? Or have you heard any recently I haven’t mentioned? Comment below.

I hope this helps you rummage your way through the digital nerd burger world like a pro :)

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