Author Archive

78 of the Best Marketing Lingo You Should Know About

When I first started working in the sales and marketing industry, it was imperative to get down with the marketing lingo and fast!! I was thrown hundreds of what seemed like ridiculous acronyms in the

Copywriting That Sells

When you do copywriting, you have but one goal: to write to sell. Whether it be a product, service, or promotion of a company; you must be able to convince your readers to take

5 Ways to Ace Pinterest Markerting

There are many reasons why every business should invest some of their time on Pinterest. One of the best reasons is their huge audience – having more than 70 million users. In fact; even

The Success Strategy – The Power of Aligning your Goals and Values

When people talk about success, many think in terms of financial success or fame. But what about the true hallmarks of success? Nobody knows the secret to guaranteeing success in life and business. If

Top 5 Retail Guarantees That Can Get You More Sales

Have you ever bought a product because you were guaranteed that it would last forever? Or have you ever bought a new product over a popular existing product because they offered a quality satisfaction

The Best of April Fools Online Pranks 2014

Don’t you wish just once you could nail an April fools prank. Just once?!? Every year we see brands and celebrities getting great PR just by participating in this day of pranks on un

5 Easy Rules To Successful Facebook Engagement

We cannot deny it. Facebook, no matter how much we dislike it, is vital for every business. It is an avenue where small and new businesses / companies can interact and gain new customers.

Four Ways To Achieve Maximum Exposure On LinkedIn

If you didn’t already know, LinkedIn is one of the most crucial social media tools any business owner must utilise. In the piece I wrote about the perfect anatomy of a LinkedIn profile last

The Anatomy Of A Perfect & Effective LinkedIn Profile

LinkedIn is not as widely used as Facebook, Twitter, and Pinterest; but there’s one reason we should all get involved in it: it makes it easier for like-minded people to be connected and when