Author Archive

Changes to Facebook’s Layout and What It Means For You

Facebook redesigning its user interface is nothing new to us. We have seen it a lot of times – just when we were already used to the social media giant’s look, they suddenly change

How and Why You Need To Know Your Average Order Value & Spend Per Sale

Do you know your average Order Value or Spend Per Sale? Or are you just guessing? We’re all looking for success in our marketing efforts, be it traditional or online marketing. We exert a

Finding Your Brand Personality

For over 40 years, Marketers have been using sophisticated techniques to segment their customers into smart demographic & psychographic sets. This is so they could establish the best way to to attract their ideal

Why Giving Up is a Good Thing

This will probably go against everything you’ve learnt, since we where kid’s we’ve been taught “never give up!” BUT the verdict is in… 85% of getting what you want is knowing what to give up to

11 Best Logo Fails of all time

In the business world, logos are very important. It defines your establishment and reflects the kind of service or product you offer to your customers. Besides loyalty, it is one thing that makes your

8 Google Marketing tools every Business needs to know about!

Google is a beast; there is no doubt about that! With businesses having to rely on a strong marketing strategy to stand out and drive leads and sales, it’s important you use the Google

5 Reasons why Ellen DeGeneres is the Queen of Social Media

There’s something about Ellen DeGeneres that makes her so likable – is it her humor, her hair, or her good heart? I am thinking it’s all of the above! When you see and listen

Seven Best Tips for Instagram Marketing

I love Instagram, but what I don’t love is bad Instagram Marketing! Instagram is one of the best ways to find new customers and to appreciate the business with the ones you already have.

How to attract new clients in 30 seconds!

Knowing how to attract new clients have always been a mind-boggling problem for businesses, especially those new and small ones. How many times have you been to a networking event and you hear the