Author Archive

5 Ways to Recapture Lost Leads and Convert

Do you ever lay awake at night thinking about all of the leads you’ve lost? All of the people of that were on your site but didn’t convert? The people who unexpectantly closed their

How to Run a Facebook Competition (Legally)

Have you ever had the great idea to run a Facebook competition, asked good ol’ Google how you should get started and found a page long list of rules and regulations? Well…you can finally

People of Retail | Jen Geale, Mountain Bikes Direct

Welcome to the first instalment of our People of Retail Series! Possibly the best part of our jobs at Milk It Academy…actually scrap that…the best part of our jobs is the time we get

Design Thinking: MI Academy’s Playbook for Marketing Innovation

Design thinking is a simple methodology to help drive innovation in your business and force (in a nice way) your team think more creatively and remain solution-focused, not reactive.

3 Crucial Customer Loyalty Metrics

We all love a good acronym in the business world, actually scrap that….we love a good acronym in the world… OMG, lol, NQR, brb… and well, the CX world is no different. When kicking

CASE STUDY: Reactivating Dormant Customers

Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a loyal customer base and a high-percentage of return customers. They pride themselves in being

5 Free Productivity Tools for Time-Short Teams

My guess is that you have a super hardworking team right? BUT…are they working on innovating and growing or are they stuck doing mindless tasks? Knowing where and how to automate is the key

How to Boost Facebook Ad Traction Using Interest Targeting

Surely I’m not the only person who has been overwhelmed by choice when it comes to narrowing my Facebook Ads audience?! I mean come on! Facebook gives us so many great tools for research

3 Retail Innovation Myths and How to Overcome Them

We presented a session at Retail Global titled ‘Retail has an Innovation Problem’ and it has really got me thinking. Why in an era rich with resources to help you innovate and grow your retail