Author Archive

CASE STUDY: Six Figure Sales Growth 9 Weeks Post-Launch

The times are changing and people (especially millennials) are no longer solely focussed on price. In fact, research shows that CX (customer experience) will outweigh price as they product differentiator by 2020. This case

Retail Global Webinar: Content and Personalisation Tips

Let’s deep-dive in to all things Content and Personalisation!  This blog is a summary of all the juicy tips and tricks shared by Alita, Martin Wilkins from video marketing business Shootsta and Jim Stewart from StewartMedia

General Data Protection Regulation: What Australian Retailers Need to Know

Have you heard of the GDPR? You haven’t?! *GASP* Just kidding! You’re a busy person so it’s ok if missed it amongst all the Donald Trump news and memes on your social feed. At

4 Key Focus Areas for Mastering CX in 2019

It’s the age of CX. Trust me! In fact, a report by Walker notes that customer experience will overtake price as the main product differentiator by 2020. If that doesn’t make you want to

The Facebook Sh*tstorm Explained

Last week Mark Zuckerberg walked into a UK court dressed in his usual zip-down hoodie and grey shirt. He was facing accusations that Facebook was aware of the illegal mining of over 50 million Facebook

CASE STUDY: How we got 187% Revenue Growth from New Email Subscribers

Email marketing is like the Meryl Streep of the digital marketing world. It’s been around for decades (sorry Meryl!) and yet it’s still cleaning up the awards for the industry. In fact, like Meryl,

Free Tools for Creating and Distributing Content in 2019

Good news! You don’t need to be a creative genius or a jack of all trades to create content in 2019. There are so many great tools, many free, that I myself use every

How to Cover Your Brands Arse if Everyone Starts Deleting Facebook

Strap yourself in, I’m going to give you the tips needed to get your business through this sh*tstorm intact. What sh*tstorm you ask? Hold your horses! If you haven’t yet read my blog The Facebook

How to Get Started With Content Marketing

You’ve done your research and you understand what content marketing is and why it’s important for your retail business. You’re ready and raring to get started….but how? This is usually where the motivation dies