Author Archive

A Crash Course in Retail Content Marketing

Here's your crash course in retail content marketing

3 Ways to Create Facebook Valentines Ads Your Audience will Adore

  Love is in the air in the lead up to Valentine’s Day and so is an unmoving aura of panic from retailers trying to quickly reinvent their Facebook marketing strategy to regain exposure.

Content Marketing in 2019: Trends and Tips for Time-Short Retailers

It can be overwhelming trying to stay on top of all the latest content marketing trends when you’re busy juggling every responsibility that comes with working in the retail sphere. If you haven’t already

6 Common Mistakes Retailers Make With Transactional Emails

Research by Campaign Monitor shows that transactional emails have 8 times the open and engagement rate of regular marketing emails. This statistic isn’t surprising to me, what is surprising is the number of retailers

Content Marketing: It’s Not Just A Internet Thing

  Think content marketing is just a hip new fad designed by a hipster marketer, sipping at his latte while eating his overpriced breakfast? Well, I hate to say it, but you’re wrong. Content

4 Growth Marketing Hacks to Scale Your Retail Business

You may have heard the buzz word ‘Growth Marketing’ thrown around a bit lately. But what does it mean? When you strip traditional marketing of all its bells and whistles it has one purpose,

Academy Xi Growth Hack Idol: Winners Are Grinners!

There’s nothing like a bit of healthy competition and there was definitely no shortage of that last night! After 28 days of hustling and hacking Academy Xi’s Growth Hack Idol hackathon has come to

HubSpot Inbound Insight Series, Episode 1 – Adam Steinhart’s 5-Step Ninja Plan

Never did I believe I’d be sitting in a conference room in Boston being lectured on growth-focussed marketing by a man who once represented Australia in pole vaulting. Adam Steinhardt is not only a

CASE STUDY: Increase Your Abandoned Cart Email Conversions by 175%

Did you know that changing just 3 words in your subject line could increase your email marketing conversion rate by 175%?  Sometimes the answer to all your email marketing woes is hiding right under