Email Marketing Archive

CASE STUDY: 53% Increase in YOY Email Revenue Using Automation

We often say that email automation is the digital equivalent of a robo-vac… Bear with me… Basically, you set it up, switch it on, and off it goes zipping around picking up all the

The Inbox Algorithm: How to Land Your Email in the Priority Inbox

Did you know the average office worker receives 122 emails a day? Who am I kidding, of course you know that…you’ll probably receive a couple in the few minutes it takes you to read this

5 Ways to Recapture Lost Leads and Convert

Do you ever lay awake at night thinking about all of the leads you’ve lost? All of the people of that were on your site but didn’t convert? The people who unexpectantly closed their

CASE STUDY: Reactivating Dormant Customers

Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a loyal customer base and a high-percentage of return customers. They pride themselves in being

CASE STUDY: How we got 187% Revenue Growth from New Email Subscribers

Email marketing is like the Meryl Streep of the digital marketing world. It’s been around for decades (sorry Meryl!) and yet it’s still cleaning up the awards for the industry. In fact, like Meryl,

6 Common Mistakes Retailers Make With Transactional Emails

Research by Campaign Monitor shows that transactional emails have 8 times the open and engagement rate of regular marketing emails. This statistic isn’t surprising to me, what is surprising is the number of retailers

CASE STUDY: Increase Your Abandoned Cart Email Conversions by 175%

Did you know that changing just 3 words in your subject line could increase your email marketing conversion rate by 175%?  Sometimes the answer to all your email marketing woes is hiding right under

Retail Global: The Mobile Inbox

Welcome back to part two of our Retail Global recap! If you missed part one and my summary of Alita’s, The Science of Innovation presentation then you can check it out here. Today we will

Top 6 Crucial Email Marketing Metrics and How to Track Them

When it comes to email marketing there’s an endless list of metrics you could track. Unfortunately, we are not gifted with endless hours in a day, and if we were who would want to