People of Retail | Marcus, Raw Beauty Studio

We’re back again with another instalment of our People of Retail blog series. In this series, we will be talking with interesting people from all areas of retail, customer service, sales and marketing. We will

How to Minimise Website Clutter & Improve SEO

Search engines…they’re a tough crowd hey? And when your page is playing a game of Battle Royale for that number one spot, you’d know that one of the biggest hurdles to having a stunning

5 Ways to Recapture Lost Leads and Convert

Do you ever lay awake at night thinking about all of the leads you’ve lost? All of the people of that were on your site but didn’t convert? The people who unexpectantly closed their

How to Run a Facebook Competition (Legally)

Have you ever had the great idea to run a Facebook competition, asked good ol’ Google how you should get started and found a page long list of rules and regulations? Well…you can finally

Adobe Customer Experience Symposium | Key Takeaways

It is the fundamental truth is the people buy experience, not products so it's important to create a common language internally about customer experience.

People of Retail | Jen Geale, Mountain Bikes Direct

Welcome to the first instalment of our People of Retail Series! Possibly the best part of our jobs at Milk It Academy…actually scrap that…the best part of our jobs is the time we get

Design Thinking: MI Academy’s Playbook for Marketing Innovation

Design thinking is a simple methodology to help drive innovation in your business and force (in a nice way) your team think more creatively and remain solution-focused, not reactive.

3 Crucial Customer Loyalty Metrics

We all love a good acronym in the business world, actually scrap that….we love a good acronym in the world… OMG, lol, NQR, brb… and well, the CX world is no different. When kicking

CASE STUDY: Reactivating Dormant Customers

Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a loyal customer base and a high-percentage of return customers. They pride themselves in being